The main objective of the project is to establish shared and local understandings of the FairShares Model. Many European countries are contributing to the growth of social and blue economics by supporting those who develop guidelines and governance models that improve socio-economic outcomes relative to the commercial sector. FairShares represents a unique way to do business.
It advances the idea that success should be judged by the extent to which businesses satisfy human, social and environmental needs, and not by their annual profitability or contribution to GDP. FairShares values and principles guide lab participants to foster innovations, and adult educators offer coaching to improve skills and competences. The result is a more cooperative approach to business that distributes power, wealth and benefits more equitably.